Moral Fibre

We are proudly vegan, raw and cruelty free!

VEGAN - We believe things went quite wrong in the way of health and humanity. Nature has always provided remedies and solutions to internal and external diseases and has everything we need for wellness. We don’t know who decided to start using animal products to heal humans but we don’t believe it’s right or at all necessary.

RAW - We’ve always believed nature has all we need. We’ve been able to create raw plant based products that actually work! It took us 10 years to really get it right but we’re here, we did it and we can proudly say we are raw.
  “They called her witch because she knew how to heal herself”

CRUELTY FREE - Testing on animals is one of the cruelest aspects of the beauty industry. We support our fury friends and strongly believe that if it has to be tested on animals to see if it's fit for human consumption/use, you probably shouldn’t touch it, look at it or even smell it! “Scary”, no thanks! We encourage you to check the labels of the products in your home and even at the supermarket or store before your purchase and hope that you can join us in ethical purchasing.

We pack your greengirl delivery using %100 recyclable & biodegradable materials only because we choose to nuture our Mother Earth.

Beauty Tofu FAQ’S
Are we Organic?
We are organically driven and all of our ingredients are either organic, raw or 100% natural. 

Are we for everyone?
Yes, we definitely are. All of our products can be safely used on the whole family, boyfriend, postman actually even your fury friends could use us and we would do no harm! Pregnant or breastfeeding mama’s, guess what, you can use us too! We are completely safe for you to use although we always recommend consulting with your chosen health care professional.

Where are we made?
Beauty Tofu is created in a beautiful botanical lab in the greenest fair country of them all, New Zealand.
That’s why our ingredients are soooo amazing! The soil, the sea, the agriculture and the bio security in New Zealand is in a league of its own. We will be introducing products from our sister country Australia soon. Both countries have amazing plant powered potions!

Can our beautiful glass jars be repurposed?
Yes, yes, yes! In so many ways. Once you finish your Beauty Tofu wash clean and use for seedling pots, pins, buttons, jewellery safe keeping when you travel. You can do so much and, of course, if you don’t want them pop them in the recycling.

When will we ship your products?
We aim to ship your green girl packages within 24 hours of your order. We hand pick your product, hand wrap and personally hand deliver to the posties to ensure your product is beautifully prepared and sent off with love x

All online orders will receive a track and trace code so you can keep a close eye on your awaited Beauty Tofu delivery.

Would you like to know more about Beauty Tofu and founding Green Girl Mel, check out these recent interviews.

We contribute $1 from every online sale to our sisters suffering with endometriosis. This is something we are truly passionate about and close to our heart. Every time to you purchase one of our products online you too are supporting your sisters who suffer with endometriosis and other gynaecology diseases.

For all purchases from Australia we donate $1 to Quendo.
Qendo are a completely non profit charity even the director is a volunteer. You can find out more about this amazing community and non-profit by visiting

For all purchases from New Zealand we donate $1 to Endomentriosis New Zealand.
Endometriosis New Zealand (ENZ) represents the tens of thousands of girls and women with endometriosis and persistent pelvic pain in New Zealand and we work with those who treat the condition. ENZ  has a long and proud history dating back to 1985. Our current strategic vision aims to have the best management of endometriosis in our society. Our values show we are committed to our purpose, connected to our community and care for those we represent. Our motto is Strength through support Mā te tautoko, ka whai kaha, ka ora. We hope you find strength in the information we offer and feel supported in your quest to live well with endometriosis. Nga mihi.

We thank you amazing green girls for your contribution too!